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AD: Louise Henning

CW: Vera Tornberg

CLIENT: Jolt

Fictive

Get a Jolt

Jolt was launched in Sweden in 1995 and grew popular among gamers thanks to all the caffeine. The soda is now back in business after a long time and wants to create a buzz around the re-launch. The target group, old gamers who used to drink Jolt while sitting in front of the computer, is now grown up, but still need energy for the everyday life. With a new can design and commercials, we show the target group that Jolt is just as effective in their everyday life as it was in front of the computer.