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AD: Louise Henning, Felicia Bik, Andreas Ahoemi & Jakob Lindblom.

CW: Vera Tornberg, Emmy Berg, Ted Krantz Holtz, Simone Grund & Dorothea Linneaus

CLIENT: By Dem

Fictive

Hang Ups

By Dem is a company that fights for organic, fair trade cotton and fair working conditions. They wanted to strengthen their brand and work towards their vision – to raise awareness of the waste in the clothing industry. Plastic hangers are a big culprit when it comes to clothing so we had to find a easy way for individuals and companies to make a difference. The solution; Hang Ups. Garment hangers made out of 100% recyclable cotton waste.